Wednesday, 28 May 2008

Building for a successful Website

It's very frustrating to "SELL" something for "NOTHING" if they just don't understand it!

About 8 years ago I founded PROCARE Computers, a consultancy Company here in the United Kingdom.
At the time I was still actively volunteering some of my time to charitable organizations, and working for free in local hospitals with stroke & dementia patients.
I also had some moderate success as a design consultant through my company, offering web design & hosting services.
Combining my two interests; around that time I was able to offer Charitable organizations FREE web design & consultation.

Technology services for free!
Costs were to be recovered paid through shared commissions on a performance related basis for non profitable organizations. However despite the fact that FREE SERVICES were on offer; it was still frustratingly difficult to explain, persuade or motivate these organizations into having something done for free!

Simply by explaining "Technologies" to those who are not technically minded, can still frustrate your marketing efforts.

As part of the "pitch" to provide something for free... (Yes you still need to pitch), I included some information which I still think holds true today, and which someone such as a budding web designer for example (who hopefully will understand the simple tech speak) may employ in their own marketing efforts.

The information and services below are a few extracts and part of the original pitch - provided FREE to non charitable organizations. But as mentioned already; - it's very frustrating to "SELL something for NOTHING" if they just don't understand it!

Building for a successful Website
By: Chris Wilson
(Web Consultant & Proprietor)

Copyright © 2002 Chris Wilson

Imagine… after just a few weeks of contacting us, your once “ struggling ” local organization has suddenly gone global! Be prepared to play host to thousands of people from all over the world!
Internet Design & Managed Hosting

HAVE I GOT GOOD NEWS FOR YOU… Hi and a warm welcome to everyone! So you want a Website do you? It ’ s possible that we at PROCARE COMPUTERS could provide any charitable organization with free Web pages. This would make us feel very proud because we would be contributing something you and your service users need, and that can only be a good thing. I have put together some basic information for you and your organization that should simplify the complexity of planning and creating a website. The analogy compares to producing a “ Successful ” Website to that of just producing some basic html documents which I hope you will agree; are pretty much useless on their own. I sincerely hope you find the information both informative, and easy to understand. If you have any difficulty with any of the jargon or you need more information, I will be more than happy to discuss.
Happy reading and good luck!

Chris Wilson
We at PROCARE COMPUTERS design professional Website ’ s for a “ Targeted ” and “ Qualified ” visitor with high click-through rates.
We achieve that by diligently optimizing your pages to get top search engine placement and ranking based on a solid research foundation. All this can easily be realized without it significantly affecting your existing budgets.


The costs involved for us to produce Web pages for your own Charity Website would be minimal; about £50 or so per page, which we can offset against tax.
However before we can start to produce even a single page, you need to plan it! The following list represents what we believe to be essential…
1. You need to research and define your target market or niche
2. You need to decide on the type of Website you will need
3. You need to decide the site ’ s overall theme
4. Content needs to be gathered and sorted such as photographs, logos, written text, video ’ s, and sound etc. as applicable –and lots of it
5. Content needs to be relevant and appropriate (not misleading to visitors or the robot engines)
6. You need to break all the information down into manageable parts; categories, pages, headlines, sub-headlines, paragraphs and sentences
7. Content needs to be altered, reduced in size and/or converted into electronic form for publishing on the internet
8. The design of the site needs to be determined (layout, colours, text sizes, fonts, links, online forms, promotions etc.) which should be consistent throughout
9. You need to design the sites structure making it easy for visitors to find the information they want (navigation)
10. You need to decide additional kinds of technology you may want; JavaScript, Java, XML, Perl, ASP, SQL, PHP, Flash etc.
11. Confidentiality & Copyright issues may need to be addressed
12. Your site needs an online privacy statement
13. You need your own Domain name example: (
14. You may need your own personalised matching Email address example: (
15. You need to publish it on the Internet (uploading, file permissions etc.)
16. You need it hosting somewhere (a place for it to reside)
17. It needs to be registered with and rank highly on search engines and Online directories– free and “ Pay-Per-Click ” are some of the options available
18. It needs to be positioned well on the engines, otherwise you ’ re potentially losing 90% of your visitors (and revenue) if they cannot find you
19. It needs promoting
20. It needs to be checked, maintained, and updated regularly (managed)
21. Security flaws and loop holes need to be addressed proactively
22. It needs to be administered by you daily

If you want your site to succeed at all- then you need to implement all the above and more besides such as; META Tag creation, keyword density, doorway pages, Website Statistics, CGI Programs, Ezines, Newsletters etc.

The above few paragraphs are just extracts. If anyone wants the original pitch (9 pages in total) you can request it HERE

Tuesday, 27 May 2008

Eating the plastic – an alternative to landfill?

Let your plastic bags biodegrade with a little help from some small munchers!
I read an article the other day in which some 16 year old student from Canada has supposedly identified, cultured and isolated microorganisms that help break down the polymers used in producing polyethylene plastic bags.
It’s not a new discovery but as I understand it, one of the two microorganisms identified namely; Genus "Pseudomonas" is also capable of degrading polystyrene. Burd's research on polyethylene plastic bags however may be a first.
Daniel Burd's Science Fair project won him the top prize at the Canada-Wide Science Fair in Waterloo Ottawa – with a $10,000 prize, a $20,000 scholarship, and recognition that he has found a practical way to help the environment.
On the face of it; this does appear to be an environmentalists dream with estimates suggesting we produce 500 billion plastic bags each year worldwide, and with public demand for a greener environment, it just might be worth investigating a little further.
Essentially, Burd hypothesized that since the bags eventually do degrade, it must be possible to isolate and augment the degrading agents. Hats off to this 16 year old kid who through his own particular low-tech experiments at home - identified two types of agents responsible namely; Sphingomonas & Pseudomonas which he thinks work together in producing about 32% by weight degradation after about 6 weeks through a simple process. His theory is that one organism helps the other to reproduce.
Is it worth doing?
The obvious question to me begs; is it really worth pursuing any degradation which results in breaking down the polymers? Or more to the point; if we do find an economical method will this actually render the humble plastic bag inert and safer for the environment?
If by breaking down these polymers we are only going to succeed at “breaking” the polymer chain binding into more manageable mono, and arguably “safer” compounds; then that might not prove such a positive. Some might still argue that on a molecular scale the resulting break down of those polymers would still exist (if not entirely consumed by digestion) and can even last for over 1,000 years in landfill.
Not to mention the possibility of an abundant “Super-strain” mutant polymer eating organism - fed exclusively on polyethylene bags… rampantly eating its way through our still useful and serviceable plastics!
Good plot for a film anyone?
I personally think the estimate to be nearer 100 years for natural degradation (without biodegradable additives in the mix) given all the right conditions, with sunlight playing an important roll in that process (along with oxidation with ambient temperatures or coefficients), so I guess given the natural timescales involved then; landfill is clearly not the answer.
Plastics do “naturally” degrade given some arbitrary time frame. It just might prove that this “natural” time process does indeed involve bacteria combined – perhaps with other natural chemical processes… this seems to make sense. Different types of polymers however degrade by different natural processes over widely varying timescales, and are dependent upon the environmental catalyst employed to break down those chains.
I’m not passing the buck here but we surely must all agree; that too much plastic packaging exists at POS (Point of Sale) and is discarded as waste soon after purchase. Better to make it law for the suppliers and manufactures to accept back our packaging and force them to be accountable or invent their own solution for disposal?
Only then will we see any significant reduction in our dustbins.
  • Pseudomonas are naturally resistant to penicillin
  • All species and strains of Pseudomonas are Gram-negative bacteria
  • Pseudomonas thrive in harsh conditions - a result of their hardy cell-wall that contains porins
  • Pseudomonas have the ability to metabolize a variety of diverse nutrients.
  • Pseudomonas aeruginosa is a highly relevant opportunistic pathogen.
  • Pseudomonas found abundantly in high altitudes help form rain and snow – a common nucleator of ice crystals
  • Effective iron Chelator
  • Some members of the genus Pseudomonas are able to metabolize chemical pollutants in the environment
  • Ability to grow at low temperatures and spoil refrigerated food
  • Ability to survive and multiply in a nuclear reactor - absorbed more than 10 million rep (roentgen equivalent physical) in an eight-hour day, which is 10,000 times the dose that is fatal to man.
  • Sphingomonas are strictly aerobic bacteria
  • Sphingomonas are Gram-negative bacteria
  • Sphingomonas are subdivided into four genera: Sphingomonas, Sphingobium, Novosphingobium and Sphingopyxis commonly referred to collectively as "Sphingomonads".
  • Sphingomonads play a role in human disease, primarily by causing a range of non-life-threatening infections - easily treated by antibiotic therapy
  • Sphingomonads are utilised for biotechnological applications such as bioremediation of environmental contaminants.

Sunday, 25 May 2008

Who cares?

We are the most successful animal ever to walk this earth!

We have evolved as "superior" not because of our strength nor of our speed to catch and overcome our prey, or our ability to run from danger from other predators. The one thing that separates us from other creatures, including those that exist now or have since become extinct - is our ability to think and outwit the competition!

It's our intelligence that ranks the species Homo sapiens (Latin: "wise human" or "knowing human") as the most successful of all time.

If you use your natural or evolutionary power to "think", then you might agree; that we as Humans must have survived and evolved into what we are today simply because we are more clever than other species?

Imagine our ancestors being chased by a saber tooth tiger...
How did they survive?

If they had simply stood their ground and submitted themselves to the tigers mercy, then surely they would be eaten? Similarly if they ran (flight instinct) then they would be caught and eaten (presuming the tiger was faster at running of course). Likewise if they fought with the tiger (fight instinct) then they would come off second-best i.e. eaten again... or would they?

So the question begs - what then did they do to survive, and how come all our ancestors weren't eaten by saber tooths, or other prehistoric creatures?
I guess some were 'eaten' but obviously also some of them survived and I guess we "learned" from our experiences by "inventing" tools, weapons, hiding, ambushing, communicating with one another, crude technologies etc. - those learned survival techniques probably saved us and distinguished us.

Humans are the only known species capable of building fires for warmth & cooking their food, clothing themselves, and developing innovative ideas or ways to make our lives easier and beneficial to others. Humans pass down their skills and knowledge to the next generations through communication, education and learning.

For my mind; now that we have established ourselves as the predominant "master" species, with our ability to think, outwit, kill, invent, manipulate, control, or reason through social interaction. We should use our powers of superiority and intervention for good purpose. Part of that educational process to pass on what we have learned; should be in an advisory or thought provoking capacity to cater for tomorrows situations created by today's generation.

By laying down a few basic foundations based on the problems of today, we can help develop solutions to overcome all that we have achieved at the expense of those few surviving and less intelligent creatures tomorrow.

Accountability is ours.

Changing our lives

It's a common fact that most people understand the need for change, except they either; refuse to accept or don't understand the problem or solution when it's presented to them!

I'm talking about technical or practical solutions to problems in general of course - Not that I have all the solutions to all the problems but I do believe I have solutions to some.

If I'm not distracted while writing this blog, I hope to mainly focus on those problems most people are aware of in their lives; and the effect that they are having, or will have on future generations. I will also publish some posts with a view to giving a little insight into my past life thus far with some mention of novel, and practical solutions to problems (and needs), as well as technological approaches and my obvious thought processes in developing such ideas.

The main posts will be based on some of the following topics which I hope you will discuss with me and perhaps thrash around a few ideas?

Naturally more specific suggestions for topics to discuss are welcome!

General Topics:

The Environment
  • Pollution & Waste
  • Wildlife
  • Climate change & Global warming
  • Kitchen gadgets
  • Time savers & other inventions
  • Hi-fi, Audio, Tv, Computers etc.
  • Transportation
  • Electricity generation & production
  • Fossil fuels
  • Future energies