Wednesday, 4 June 2008

Social Bookmarking

Social Bookmarking as a SEO Tactic!

A new kind of link building tactic is revolutionary to the SEO arsenal. Far be it for me to sell you on the idea of social bookmarking but with carefully timed posting to these sites, exposure can work their magic for the website owner and those concerned with SEO in creating back-links.

If you are a responsible site owner intent on creating back-links for legitimate purposes then you can use software to "Automatically register and submit metatags" (keywords) to hundreds of Social bookmarking sites including CAPTCHA protected sites.

Automatic submission tool:
Automated "Spam free" Search Engine Optimisation tool using Social bookmarks

Social bookmarking is a great method for Internet users to permanently store, organize, search, and manage bookmarks of interest found on the Internet with the help of metadata (metatags).

In a social bookmarking system, users save links to web pages online in a personalized manner usually for free. Such bookmarks are usually public (social), but can be saved privately, shared only with specified people or groups, shared only inside certain networks, or other combinations of public and private domains - Sorted chronologically, by category or tags, or via a search engine.

Most social bookmark services encourage users to organize their bookmarks with informal tags instead of the traditional browser-based systems.
They also enable viewing bookmarks associated with tags, and include numeric information about the number of other users who have bookmarked them. Some social bookmarking services also enable Drag-and-dropping (Ajax) relationships of tags to create clusters of (grouped) tags or bookmarks.

Many social bookmarking services also have web feed capabilities for new lists of bookmarks. This allows subscribers to become aware of new bookmarks as they are saved, shared, and tagged by other users.

As these services have become more popular, new extra features have emerged such as ratings and comments on bookmarks, the ability to import and export bookmarks from your own browser, emailing bookmarks, web annotation, and other social networking features.

With the launch of itList in April 1996, the concept of shared online bookmarks was born who's features included publicly shared and private bookmarks. Within the preceding three years, other online bookmark services had arrived with venture-backing such as Backflip, Blink, Clip2, ClickMarks, HotLinks, and others entering the market. They provided folders for organizing bookmarks, with some automatically sorting bookmarks into virtual folders. Blink included browser buttons for saving bookmarks; Backflip enabled users to email their bookmarks and displayed "Backflip this page" buttons.

Lacking any viable business model however, Backflip ceased trading citing "economic woes at the start of the 21st century". In 2005, the founder of Blink said, "I don't think it was that we were 'too early' or that we got killed when the bubble burst... I believe it all came down to product design, and to some very slight differences in approach."

Founded in late 2003 by Joshua Schachter, (since acquired by Yahoo! in 2005) pioneered "tagging" and coined the term "Social bookmarking". In 2004, as began to take off, Furl and Simpy were released, along with Citeulike and Connotea, and Stumbleupon. In 2006, Ma.gnolia, Blue Dot, and Diigo entered the bookmarking field, and in 2007 IBM Lotus Connections included a social bookmarking service aimed at businesses and enterprises.

Sites such as Digg, reddit, and Newsvine offer a similar system of organized "social news".


A social bookmarking system has several advantages over traditional bookmarking methods.
All tag-based classification of Internet resources (such as websites) are done by real people (That is to say; You and Me), who understand the content of the resource, as opposed to using the sites own software, which algorithmically attempts to interpret the correct meaning of a resource. Also, You and Me tend to find and bookmark some web pages (gems) that have not yet been noticed or indexed by web spiders. Additionally, some social bookmarking systems can rank a resource based on how many times it has been bookmarked by users, "back-links" which may be a more useful metric than systems that rank resources based on the number of external links pointing to it.

From the users point of view, social bookmarking is an effective and useful way to store and access a consolidated set of bookmarks from various computers, organize large groups of bookmarks, and share bookmarks with others etc. For the Search Engine Optimizer (SEO) however, it can be a very effective free tool if used properly and can even outperform traditional paid methods of driving targeted and qualified traffic.
Automatic submission tool: "Bookmarkingdemon"


Social bookmarking can also be susceptible to corruption and collusion. Unfortunately due to the popularity of social bookmarking, some users are using it as a tool to increase a websites exposure along with their search engine optimization (SEO) efforts making their website more visible. The more often a web page is submitted and tagged, the better chance it has of being found. Spammers are spending a lot of time and effort manually bookmarking the same web page multiple times and/or tagging each page of their web site using a lot of popular tags. Some social bookmarking websites add CAPTCHA protection to fight spam, but unfortunately this can prevent blind users from registering for those services if accessibility CAPTCHA's are not provided.

If you are a "responsible" site owner intent on creating back-links for legitimate purposes then you can use software to "Automatically register and submit metatags" (keywords) to hundreds of Social bookmarking sites including CAPTCHA protected sites.

Automatic submission tool:
Automated "Spam free" Search Engine Optimization tool using Social bookmarks

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